#3: Texaco Spirit Motor Oils Double-Sided Sign (1930s) – $9,000
With crisp Art Deco lines and vivid Texaco branding, this double-sided “Spirit” Motor Oils sign from the 1930s is the brand at its most refined. Unlike single-sided versions, this piece was mounted perpendicular to storefronts or pole stations, catching drivers in both directions.

The term “Spirit” lends it an almost poetic edge, while its sheer size and pristine finish push it into serious investment territory. It’s the kind of sign you center a collection around — rich in symbolism, color, and symmetry—museum-worthy without question.
