#32: Spur Cola Embossed Tin Sign (1940s–50s) – $475
A regional underdog in the cola wars, Spur’s signage carries a renegade charm. This embossed tin example is punched with vivid reds and creamy whites, echoing the old-school soda shop era but without Coca-Cola’s overexposure. Spur was never a national juggernaut, which is precisely why this piece stands out.

The script feels swift and Western, and the clean embossing adds texture that catches light on garage walls. It’s a solid entry-level sign for soda collectors who crave something slightly off-center from the mainstream. Rare? Not quite. Cool? Undoubtedly.
