Rare Photos of Famous Blondes of the 1970s

Cheryl Tiegs became the face of 1970s American beauty through modeling, not movies. Her Sports Illustrated Swimsuit Issue covers, especially the iconic pink bikini poster, turned her into a household name and helped define the decade’s sun-kissed, California-blonde ideal.

Later on, Cheryl transitioned from supermodel to businesswoman and wellness advocate. Though she stepped away from constant public attention, her influence never faded. Often cited as one of the first true supermodels, she remains a shorthand reference for effortless, all-American glamour.